Baby Boom is one of South Africa’s leading retailers of branded baby goods specialising in products for expectant mothers, newborns, parents and children up to the age of three. Our store is represented with 38 (and counting) stores in all 9 provinces across the nation. ?We have been at the forefront of the baby industry since we first exploded onto the scene in the early 1990s. Aware of the trends, we are constantly adding new and exciting shopping categories to our product offerings. Over the past couple of years, Baby Boom has been top-rated by expert baby product consumer organisations and as leading shopping destination for baby goods.